Late Late
Late Late
Late Late
May 1, 2019
Mexico
Late Late
Product Strategy
Brand Strategy
UX Design
UI Design
Web Development
The Challenge
The client wanted to develop a physical / analog product that would help children from divorced families. The project was very expensive to develop, so the development of a digital product was proposed as a fast and viable alternative for market testing and product launch.
The idea, was to create a couple of audio-books with meditation which were already proven to work, in order to be downloaded digitally by the families by a one-time purchase.
The interface must be super friendly with kids, responsive and intuitive.
Tasks
- Product Strategy
- Brand Strategy
- UX Research
- UI Design
The Result
- Successful venture capital raising
- MVP Launch
- First Go to Market Customers
Status: Pivot
